01. Branding
02. Packaging

Amaru is a Peruvian food brand founded by a Peruvian-American couple with a desire to bring authentic Peruvian flavors to the U.S. in a way that feels fresh and accessible. Launching with a line of sauces and salts, the goal was to introduce Peruvian cuisine to a new audience while still honoring traditional Peruvian culture. I developed the full brand identity and packaging, drawing on Peruvian imagery including the Quipu, an ancient Andean recording tool, as the foundation of the logo. I also shot photography for the packaging and designed a coming soon web page ahead of launch.